IreneDAO
Project/Product Development, Branding, Community Building and Content Creation
Took over community management and implemented a new community strategy, having designed a fresh community experience aligned with the project's goals.
Industry
Fintech
Headquarters
Singapore
Founded
2021
Company size
10+
Links
Overview
With the joint mission to revolutionize IreneDAO's community management, growth, and experience design, we embarked on a transformative journey that resonated with their values and goals.
Challenge: Reinvigorating Community Engagement and Alignment
The primary challenge we faced was reengineering IreneDAO's community framework to become more dynamic with their evolving goals, ensuring their community's vibrancy and growth amidst the competitive Blockchain and Creator Economy sectors. Enhancing community satisfaction and engagement through innovative experience design and management strategies was key, requiring us to address the diverse and evolving needs of the community members effectively.
Solution: Strategic Redesign for Sustained Engagement
We implemented a multifaceted approach that emphasized engaging and meaningful interaction, supported by a feedback-oriented experience design that adapted to community insights. This strategy ensured IreneDAO's community not only thrived but also played a crucial role in the project's first peak of success, its subsequent revival, and the fundamental revamp of its mission and values.
Results: Elevated Community Experience & Loyalty
By reimagining the community experience, we helped to enrich member engagement, foster deeper connections, and reflect the core values that IreneDAO stands for, in turn promoting active participation and loyalty. Since its establishment in 2020, IreneDAO recognized the value of our expertise in crafting a cohesive and impactful community strategy, pivotal for their engagement and growth.
